What I can own without supervision.

Positioning and narrative

• Primary research with buyers and decision makers, then positioning built from what they said rather than from a competitor grid
• Offer architecture and pricing narrative for services and SaaS
• Executive and founder narratives, investor facing story work
• Messaging alignment across product, sales and engineering

Repositioned an agency away from a commodity category. Interviewed 123 C level executives to build an enterprise SaaS narrative.

Demand generation

• Research led demand generation: primary interviews synthesised into reports that warm the exact accounts sales needs
• Organic pipeline building through LinkedIn, communities, email and search, with no paid dependency
• Lead magnets that qualify rather than collect, including scored diagnostics and self assessments
• Outbound sequences and list segmentation

An 80% increase in qualified MQLs at 50% SQL conversion. A $100K ARR referral pipeline built without paid spend.

Content and SEO systems

• Keyword and cluster strategy tied to commercial intent, not traffic vanity
• Technical and on page audits, site structure and product page architecture
• Editorial systems a small team or a founder can actually sustain
• Long form: whitepapers, industry reports, case studies, newsletters

300 article programme to a number one ranking on the core commercial term. 30 plus enterprise case studies. Organic traffic from zero to 2,900 monthly visitors.

Paid campaigns and creative

• Meta and LinkedIn campaign strategy, audience research and creative direction
• Ad copy at volume, 10 to 30 variations per campaign, built around decision moments rather than features
• Landing pages, funnel design and the matching between call to action and destination
• Video and motion briefs written for designers and animators

10.9x average return on ad spend on Meta. Campaign creative shipped across automotive e-commerce, homecare and financial services.

Marketing operations

• Workflow build in ClickUp for content pipelines, campaigns and product pages
• Weekly KPI reporting and monthly performance reviews against agreed targets
• Cross functional coordination across design, web, animation and client side stakeholders
• Documented guardrails so juniors and interns can execute without diluting the brand voice

Three to four concurrent projects per account. Multi account content calendars with blockers documented weekly.

Pipeline and sales support

• ICP definition and account research
• MQL and SQL definitions that sales will actually accept
• Meeting booking, qualification and proposal support
• Diagnosing where leads die after the click, which is usually the handoff and not the ad

Owned the full cycle from ICP identification to close. Closed a $35K annual contract out of the organic motion.