I build the marketing function before a company can afford a marketing department.
Six years across B2B SaaS, e-commerce and local services. I own positioning, demand generation, content systems and pipeline, then hand back a machine that keeps running. Currently acting head of marketing at Tinova Agency.
The roles I am hired for
I work best with early stage brands where the founder is still directly involved in growth, and where the job is to build the function rather than inherit one.
A look at the work
Built, shipped, measured.
What I actually do
Strategy is cheap. I ship the thing.
Most companies do not need another deck telling them to be customer obsessed. They need someone who will interview the buyers, write the positioning, build the content engine, run the ads, chase the handoff when leads go cold, and report honestly on what is not working.
That is the job I take. If there is a CMO in place, I execute the whole plan. If there is not, I build the foundation and help hire the senior person once the revenue justifies it.
I came into marketing from an engineering degree. It shows in how I work: I would rather instrument a funnel and find the real leak than run a fifth round of creative testing on a page nobody is reaching.
Selected work
Four mandates, four different problems.
Tinova Agency, acting head of marketing
Building the demand engine and running client marketing
Positioning for an investor readiness service, a multi channel content operation producing roughly 100 assets a month, and campaign delivery across homecare, financial services and early stage startups.
Xgrid, copywriter and growth marketer
Research led demand generation in enterprise SaaS
123 interviews with C level executives turned into reports, a 300 article SEO programme, a number one ranking, and the ad creative, video, partnership decks and campaign pages that carried it, all through organic distribution.
DieselGeeks, marketing lead
From 3 orders a month to a $200K AUD e-commerce channel
SEO product architecture, content, email and Meta creative for an Australian automotive performance parts retailer with a functional store and almost no traffic.
CertBetter and brand development
Turning half finished websites into platforms that convert
Brand strategy and rebuilds for a certification SaaS, an IT services firm, a data platform and a UK cycling retailer, each shipped with the content system to keep it alive.
Where I am useful
First or second marketing hire.
Emerging and growing companies, B2B or B2C, that have a product and a founder doing marketing in the gaps between everything else.