Awais Ali Shah.

Contact

Tell me what is broken.

The most useful first message is one line about where the pipeline is failing. I will tell you whether I am the right person for it, including when I am not.

Good fit

  • You have a product and revenue, and marketing is currently the founder doing it between everything else
  • You want the function built, documented and handed over working
  • You are comfortable being told which parts of the current plan are not earning their budget
  • You are thinking in quarters and years, not weeks

Poor fit

  • You want a content mill with a strategy label on it
  • The metric that matters is impressions
  • The plan is fixed and the role is to execute it without question
  • You need results in three weeks from a standing start